Counterpoint: Biotech needs more than DTC as usual

Article Abstract:

A pharmaceutical marketing expert has given his views on biotech companies adopting direct-to-consumer (DTC) advertising to promote their products just like pharmaceutical companies. The DTC format is unsuitable for informing consumers about the benefits/risks of more complex biologics and targeted therapies and it cannot be easily targeted to segmented audiences.

Forecasts, trends, outlooks, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Forecasts and trends, Market trend/market analysis, Direct-mail advertising

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From oligos to Oprah - the consumer and biotech

Article Abstract:

The impact of product advertising and corporate brand image-making on the biotechnology industry is discussed. Biotech companies should understand that there no other way to reach the public and make them aware about the progress made in the laboratory and in the clinic to treat disease than through the media with direct-to-consumer marketing.

Methods, Product management, Product placement

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Protein biopesticide may be next wave in pest control

Article Abstract:

The U.S. Food and Drug Administrationc approved the use of Messenger, a protein-based pesticide manufactured by Eden Bioscience, for use against pests in agricultural crops.

Pesticide and Other Agricultural Chemical Manufacturing, Agricultural chemicals, not elsewhere classified, Pesticides NEC, Pesticides, EDEN Bioscience Corp.

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