Counterpoint
Article Abstract:
Product development has reached a new stage where the elimination of certain ingredients can prove to be a strong selling point. This trend towards simplification contrasts sharply with the earlier trend when manufacturers promised more by putting additives in their products. Hence, claims of more calories, more nutrients and more weight have now been replaced with claims of no cholesterol, no calories and no preservatives. However, since these claims towards omission connote a better product, manufacturers expect their consumers to pay a correspondingly higher price. This is evident, for instance, in an unlisted phone number which carries an extra service charge.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
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Counterpoint: smart uses for dumb questions
Article Abstract:
A photographer recalls some common questions that subjects and observers usually ask him during the course of a photography session. He describes these questions as dumb because they are addressed to people who frequently hear them, but puts the blame on both the inquirer and the inquiree for their mutual failure of imagination. The inquirer had not imagined how often the question had been asked and the inquiree had not imagined how it is to start a conversion in someone else's territory.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1993
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Counterpoint
Article Abstract:
The significance of money in the field of design is analyzed. The question of how expensive the services of a designer or a designing firm must be is ambiguous among different sectors, especially in light of the recession. These sectors include pro bono assignments, aspiring professionals and others. This is further complicated by the general public's perception of designers and their worth.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
User Contributions:
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