Creating win-win relationships
Article Abstract:
Research departments need to be able to do more than just give high-quality research with actionable insights to stay competitive. They need to strategically budget market research spending, retain experienced personnel and demand for more department resources. The advantages of implementing the aforementioned strategies are discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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Simply better is simply better
Article Abstract:
The benefits of simply better strategy are presented in response to the criticism by Joel Rubinson managing director of Vivaldi Partners and by Kevin J. Clancy and Ami Bowen of Copernicus Marketing Consulting and Research.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Surviving death wish research
Article Abstract:
Marketing research firms must utilize techniques which will assist firms to market their products successfully. A counterintuitive approach can work.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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