Customer satisfaction, service quality and perceived value: an integrative model
Article Abstract:
Marketers secure competitive advantage from the relationships between customer satisfaction, service quality and perceived value. A survey of customers of restaurants seeks to understand these relationships and how they affect post purchase behaviour. The finding is that customer satisfaction and perceived value significantly guide post-purchase behaviour.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
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Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea
Article Abstract:
The impact of services of South Korean restaurants, on consumer satisfaction, is examined. Structural equation analysis is used for the study.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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The power of explanations in mitigating the ill-effects of service failures
Article Abstract:
The factors influencing the customers' perception of services in restaurants is analyzed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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