DEC makes the workplace friendlier for the disabled
Article Abstract:
The Americans with Disabilities Act of 1990 serves to increase demand for products made by Digital Equipment Corp (DEC). However, DEC had long started a program for developing products for the handicapped, and even provides technology to other firms which want to do so through its Assistive Technology Group. Although businesses are now required by the law to hire more people with disabilities, DEC does not want to capitalize on this and stresses that it is not an active marketing tool.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Enabling the disabled: IBM, Xerox, AT&T market new products to aid people with disabilities
Article Abstract:
Companies are finding new marketing opportunities in the Americans with Disabilities Act despite what some view as its burdensome requirements. Firms such as IBM Corp, Xerox Corp and AT&T have developed products and begun targeting the disabled market. The statistics show that the number of people with some form of disability or another is significant and companies are beginning to notice this fact. However, firms stress that the disabled market is not seen purely in terms of profit.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Having it all: how Julie Ring and her boss crated a 'win-win' family leave plan
Article Abstract:
The benefits of a generous policy on family leave accrue not only to the employees but at the same time to the company. The successful family leave deal negotiated by Julie Ring, a 34-year old mother and a top-flight 10-year sales engineer, enabled her to simultaneously give adequate quality time to her newborn daughter and actively service her key account at Hewlett-Packard Co Flexibility is important to the successful implementation of family leave policies.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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