Detroit media monitors speak out

Article Abstract:

Two trends in automobile advertising, the increasing use of regional advertisements and in-house control over media purchases, are discussed by advertising executives at General Motors (Phil Guarascio), Ford (John B. Vanderzee), and the Dodge division of Chrysler Corp. (Arthur Kesteloot). General Motors is taking a more active role in media buying, but is reluctant to admit that in-house media buying is one of their goals. Similar reactions to this trend are expressed by Chrysler Corp. and Ford. Each advertising executive identifies certain advantages and disadvantages that could result if media buying were brought in-house. The three executives also discuss advertising campaigns aimed at specific regions of the country.

Motor vehicles and car bodies, Advertising agencies, United States, Automobiles, Automobile industry, General Motors Corp., Ford Motor Co., Chrysler Corp., Guarascio, Phil, Vanderzee, John B., Kesteloot, Arthur

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'I've been to London... to write a few ads.' (U.S. advertisers at work in London.)

Article Abstract:

A number of Americans work in advertising agencies in Great Britain. The American presence in the 1980s is not as great as it was in the 1960s and 1970s, when the British advertising business had not yet matured, but many Americans are enjoying working within the British culture. Salaries are much lower than in American agencies, but the Americans working in Britain consider the quality of life to be worth the cut in gross pay. On the other hand, taxes are much higher because of Britain's social programs. Also, an American seeking a job in British advertising will have a difficult time, because the British have become more anti-American recently.

Advertising, Advertising agencies, International aspects, Employment, Employment abroad, Overseas employment, Great Britain

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Saturday Night spoofs: Lorne Michaels talks about the funniest commercials on television

Article Abstract:

In an interview, Saturday Night Live director Lorne Michaels discusses the late-night comedy program's television commercial spoofs. Michaels believes that, despite the obvious economic support his show receives from television advertising, it is still within his right to do spoofs on commercials. He does, however, admit that this practice has driven some commercial sponsors away. Unlike the rest of the program, some commercial spoofs are pre-taped, which Michael's feels enhances the spoofs' subversive nature and adds to their comedic effect.

Usage, Case studies, Television advertising, Television comedies, Comedy programs, Comedy, Saturday Night Live (Television program), Michaels, Lorne

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