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High hopes for a low-cal namesake

Article Abstract:

Coca-Cola is introducing Diet Coke with a marketing effort which will reach about $50 million per year. Advertising will be directed to a mixed audience, rather than focusing on women. Initial marketing is in New York.

Author: Dyson, Brian G.

Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982

Advertising agencies, Bottled and canned soft drinks, Groceries and related products, not elsewhere classified, Coca-Cola Co. (Atlanta, Georgia), Soft drink industry

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Admiral's one shot television punch

Article Abstract:

New approach to advertising, stressed home entertainment value of refrigerators. Television ads were followed by a print one. Admiral's profits are higher than all other Magic Chef divisions.

Author: Gardner, Fred

Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984

Household refrigerators and freezers, Refrigeration equipment, Sanderson, Dick

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Subjects list: Marketing

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