Do U.S. marketing orders have much market power? An examination of the Almond Board of California
Article Abstract:
The degrees of market power exerted by the Almond Board of California on world almond market is analyzed by evaluating the demand and supply systems of both the US domestic and export trade of almonds. Investigation suggested that the market power in US marketing orders and the conventional wisdom that the market power exerted by these legal cartels is significantly less than would be expected from a profit-maximizing cartel.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2004
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Are uniform assessments for generic advertising optimal if products are differentiated?
Article Abstract:
The structure underlying the producer benefits assessment system of generic advertising is examined through a model. Consumer preferences for different qualities of an agricultural product is considered.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2003
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Marketing research and new product development success in Thai food processing
Article Abstract:
The importance of market research to the success of new products in the Thai food processing industry is discussed.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2003
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