Melitta fixtures placed in supermarkets
Article Abstract:
Clearwater, FL-based Melitta USA has deployed an attractive display to house its entire whole bean coffee, bulk and pre-packaged mini-brick coffee products. The display is designed to attract interest in Melitta's gourmet cofee products. The fixtures have been installed in 150 Shop-Rite food stores in the metropolitan New York area, NY, New Jersey, Delaware and Philadelphia, PA. A Melitta sampling van is being used to support the introduction of these coffee products into Shop-Rite supermarkets.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Lids 'Cash Card' provides solution for customers without credit cards
Article Abstract:
Lids, the Westwood, MA-based leader in headwear retailing, launched 'Lids Gift Card,' the first seamless card system, to help customers without credit cards. Customers can buy the Lids Cards using cash or credit at either online or brick and mortar stres. The cards, developed by San Francisco, CA-based Fort Point Partners, also allows customers to return items to Lids' brick and mortar locations.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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