Dramatic digital interactive rise powers media: Veronis projects customer service, information, ads will fuel 20% annual spirit

Article Abstract:

Veronis, Suhler & Assoc.'s Ninth Communications Industry Forecast predicts that the interactive media industry will grow the fastest among all communications businesses. Spending in the newspaper industry remains largest at $48 billion in 1994, a figure expected to rise to $61.7 billion by 1999. Still, the growth in spending in the interactive media business is the most notable because it is forecasted to rise by almost 20% from just $5.8 billion in 1994 to $14.2 billion in 1999.

Forecasts and trends, Advertising services, Interactive media, Advertising media

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Do Web sites reach top execs? Prove it!

Article Abstract:

Businesses advertising in Web sites are in a quandary as to the effectiveness of the sites because they are unsure whether they are getting their messages through to the decision-makers such as CEOs or CIOs. Current efforts to measure the usefulness of the sites are focused on consumers instead of businesses. Data gathered on Web site users must include the position of the person accessing the particular site to provide Web site owners with sufficient information.

Evaluation, Web sites (World Wide Web), Web sites

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How much will you pay for your site?

Article Abstract:

The cost of developing websites within the World Wide Web varies depending on the size of the site and the developer. For small websites, the median price is $26,100 but some developers may charge as low as $2,800 or as high as $200,000. The median price for medium- and large-sized sites are $102,025 and $596,073, respectively. Newer website developers are more likely to charge lower than established ones.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, All Other Information Services, Business services, not elsewhere classified, Info Services ex Database, Services, Prices and rates, Internet services, Advertising agencies, Information services, Information services industry, World Wide Web

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