Everyone (in hot water) is hiring a spokesperson, but is it necessary?
Article Abstract:
The author advocates against the overuse of public relations agencies for people who are in legal difficulties. This means that PR agencies should carefully screen prospective new clients.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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Pick the right measuring stickto use when evaluating PR programs
Article Abstract:
Public relations professionals can use telephone surveys, automated voice response systems, web-based surveys and traditional "snail mail" surveys to assess the success of their efforts.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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Year end planning can save owners, firms cash
Article Abstract:
Expert advice to public relations firms on reducing tax burden is presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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