Factors affecting the acceptability of advertisements among professionals

Article Abstract:

Since restrictions were eliminated by the Supreme Court in 1977, it was to be expected that advertising would increase among professionals in all fields. Both within and across various professions, however, practitioners have been found to advertise their services in markedly varying ways and degrees. The present study attempts to analyze those factors which relate to differentials in the acceptability of various advertisements by three groups of professional practitioners: accountants; dentists; and lawyers. Utilizing Guttman scaling techniques and multiple regressions analysis, three of five components of professionalism, 'collegial maintenance of standards,' adherence to a 'code of ethics' and 'professional identification,' all emerged as significant differentiators of practitioners' use of advertisements. In addition, several background factors, years in practice, specific occupation, and location of practice, also were found to be significantly related to professionals' use of advertisements. (Reprinted by permission of the publisher.)

Advertising, Professional workers, Professional employees

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Three differential variables and their relation to retail strategy and profitability

Article Abstract:

The primary objective of this study is to evaluate three variables utilized frequently within the retail grocery industry to gain a differential advantage within a target market. These variables are Trading Stamps, Credit, and Delivery. Essentially, the study seeks to determine whether these differential variables are related to retail strategy and retail store profitability for a selected group of retail grocery stores belonging to a retailer cooperative. The study also seeks to determine if the utilization of the differential variables creates any profitability changes within the basic retailing strategy variables of the researched respondents. (Reprinted by permission of the publisher.)

Research, Planning, Retail stores, Stores, Credit, Strategic planning (Business), Delivery of goods, Deliveries (Transportation), Trading stamps

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