Farm business marketing behavior and strategic groups in agriculture

Article Abstract:

Studies on agricultural management have often overlooked the marketing behavior of farmers. Many farm management specialists have assumed that farmers follow only one pattern of strategic behavior. An analysis of the marketing and strategic behavior of New Zealand intensive crop farmers shows significant differences between farmers' patterns of strategic behavior. There are five general strategies which farmers follow, each of which is suited to their objectives, capabilities and resources. The implications of these results to policymaking are discussed.

Analysis, Farm management

---

Cotton producers' choice of marketing techniques

Article Abstract:

A survey among cotton producers was conducted in Mississippi and Texas. The results indicated that cotton acres positively influence polling and negatively influence cash sales.

Marketing procedures, Mississippi, Surveys, Company marketing practices, Cotton industry, Cotton trade

---

In tune

Article Abstract:

The need for marketers to adopt effective marketing strategies, in order to achieve customer choice, is discussed.

United States, Customer satisfaction, Marketing executives

Similar abstracts:

• Abstracts: A taxonomy of business-level strategies in global industries. Country capabilities and the permeability of borders
• Abstracts: Agribusiness firms: location determinants and economic contribution. Identifying the best market prospects for US agricultural exports
• Abstracts: Marriott makes the business case for an innovative total rewards strategy. part 2 How Outback Steakhouse created a great place to work, have fun, and make money
• Abstracts: Information quality and market share in electronic commerce. The applicability of SERVQUAL in cross-national measurements of health-care quality
• Abstracts: Remuneration, retention, and reputation incentives for outside directors. The Statistical and Economic Role of Jumps in Continuous-Time Interest Rate Models

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.