Floor displays promote Fighting Cock Bourbon

Article Abstract:

Heaven Hill Distilleries, Inc. is launching its new Fighting Cock Kentucky Straight Bourbon Whiskey across the US with the support of an aggressive retail marketing program. The marketing program, which includes point-of-sale displays as wooden bar signs and table tent, aims to attract young consumers classified under the Generation X. The bourbon whiskey, launched under the slogan "If you can't run with the rooster, stay in the henhouse," is available in trial bottle size of 50 ml. The floor display that mimics a chicken coop with chicken wire, wood sides and a slanted roof could carry at least 12 cases of the bourbon.

Marketing procedures, Distilleries, Advertising Activity, Whiskey, Bottled in Bond, Whiskey, Heaven Hill Distilleries, Inc.

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Keilen, Ltd. introduces Taco Bell 'One-Stop-Shop.'

Article Abstract:

Keilen, Ltd., a distributor of ethnic cookware based in Billerica, MA, has launched its new line of cookware and accessories especially designed for Mexican dishes in partnership with Taco Bell, makers of mexican food products. The new product line is promoted through the Taco Bell Kitchen Originals One-Stop-Shop that provide retailers a variety of merchandise using up just a small space. The launch is supported by several merchandising programs including point-of-purchase displays with tagline "Helping meals become fiestas!" and cross-merchandising.

Strategic alliances, Other Pressed and Blown Glass and Glassware Manufacturing, Promotion, Cookware, Glassware, Taco Bell Corp., Keilen, Ltd., Taco Bell, Taco Bell Kitchen Originals, Taco Bell Kitchen Originals One-Stop-Shop

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Calgon display promotes new bath & body line

Article Abstract:

Calgon has launched a new line of bath and body products in fresh and cool fragrance. The new product line, which is marketed under the tagline Calgon Bath & Body, Take Me Away!, are offered in various refreshing scents such as In the Rain, Spiced Tea and Hawaiian Ginger. The new scents, which expands existing cool scents as Turquoise Seas and Berry Bliss, could be availed from Calgon's complete line of bath and body products including Calgon Bubbling Over Bath, After Bath Body Lotion, After Bath Dry Oil Spray and After Bath Body Mist.

Toilet Preparation Manufacturing, Perfumes & Colognes, Women's Toiletries, After Shave Preps, Fragrances (Toiletries), Coty US Inc., Calgon, Aftershaves

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