Form fitting

Article Abstract:

Shapes in nature are delicate yet strong, according to Japanese handbag designer Naoko Hirota. She uses neoprene, which is smooth, to recreate natural shapes in her designs. She is attracted to designs that shift from 2-D into 3-D, and aims to give her handbags passion and surprise. Her designs were initially rejected by fashionable stores in Tokyo, Japan, but these stores are now purchasing her handbags because they have proved very popular in Europe and North America.

Interview, Design and construction, Designers, Handbags, Hirota, Naoko

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Hello in there: A research tool plumbs consumers' emotions to generate new design concepts

Article Abstract:

Fathom, a Pittsburgh-based company launched in 2004, helps architects and designers probe the customer psyche by drawing from clinical psychology, cognitive neuroscience and sociology. Fathom's perfect-world Q&A is an exhaustive method, including focus groups, neuromarketing and documentary style ethnography to collect data on customer's requirements.

United Kingdom, Management dynamics, Services information, Management, Services, Company business management, Design services, Fathom

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Look Homeward, Adams

Article Abstract:

Constance Adams is asking for support to provide clean drinking water and to curb the sanitation problems in this developing world. The support that Adams received from various people and the details about the water summit conducted are discussed.

United States, Water Supply and Irrigation Systems, Science & research, Water supply, Water Treatment, Research, Drinking water, Adams, Constance

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