Free up your life campaign offers readers funny solutions
Article Abstract:
The Daily Camera newspaper offers its Camera Classified ads as a means for people to clean out the clutter present in their lives. The campaign, which runs under the theme 'Free up your life,' encourages individuals to get rid of their accumulated clutter by placing an ad with the newspaper. The Daily Camera Classifieds, which debuted in 1999, has also allowed the newspaper to enhance its private party client-base despite the presence of two rivals with aggressive pricing strategies.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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In-depth news coverage educates, entertains readers
Article Abstract:
The Times Colonist newspaper has implemented an advertising campaign that has been credited for increasing the paper's home delivery circulation by 5%. The campaign reinforces the Times' positioning as a paper with local voices and world views. It was designed to communicate the newspaper's role as a tool for educating, informing and entertaining readers through the in-depth coverage of both local, national and international news in a manner that is both provocative and stimulating.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Thursday promotion informs readers of upcoming content
Article Abstract:
The Middletown Journal newspaper in Ohio has created a special advertising page that gives consumers a glimpse of what stories the newspaper will print in the future. The 'Look What's Coming' promotions, which appears on Thursday issues of the paper, contains teasers from the advertising and editorial sections of The Middletown Journal. The newspaper's circulation department reports an increase in single-copy sales of issues containing these pre-promoted articles.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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