Freestanding displays debuts Emporio Armani fragrances
Article Abstract:
Armani is rolling out Emporio Armani for her and Emporio Armani for him fragrances, supported by a free-standing display unit ads well as sampling and print and TV advertising. Women's products encompass a sensual body milk, an eau de parfum, shower gel, and hydrating body mist; while the men's proiducts include an aftershave splkash, eau de toilette, shower gel, and after-shave balm. Packaging are color-coded, with espresso for men's products and champagne for women's products, and the bottles are wrapped in metallic flowpacks.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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Display debuts Parmalat's Bed & Breakfast cookies
Article Abstract:
Parmalat Dairy and Bakery, based in St Louis, MO, launched a premium lines of cookies called Parmalat's Bed and Breakfast Cookies. The company designed all creative elements such as in-store samplings, coupons, FSIs, radio spots, store signage and displays. Bed and Breakfast Cookies, available in 10 flavors, provide consumers with rich, premium ingredients and unequaled flavors.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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