Give them less?
Article Abstract:
MTG's Metro newspaper has emerged as the second-biggest newspaper in Stockholm, Norway, after its initial release in 1996. The success of the newspaper, which was published in a city that already has seven daily papers, is a testament to the concept that giving less could be attractive to consumers. While old media practitioners continue to describe MTG's Metro as not a real newspaper, it has already captured the biggest readership among those below 30 years of age.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Glossy special section celebrates newspaper's 150th anniversary
Article Abstract:
The Santa Fe New Mexican newspaper celebrated its one-and-half century of service to the Santa Fe, NM, community by publishing a 116-page section along with its Sunday edition. The special section, which featured a glossy-cover stitch and trim tabloid format, received an enthusiastic response from the newspaper's readership. Equally happy were advertisers who expressed satisfaction at the effective use of their advertising dollars.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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