Show me the money
Article Abstract:
The sales promotion launched by Wellington Newspapers Ltd to boost single- copy sales of the Evening Post over a one-month period in New Zealand proved to be very successful. The Evening Post Money Game, which was supported by a multi-media promotional campaign, was designed to encouraged readers to collect 'Money Game dollars,' which were printed daily in the Evening Post. After the one-month period, the campaign generated a 6.4% single-copy sales increase, surpassing the 3% goal.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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New outlook takes control
Article Abstract:
The New Zealand Herald newspaper was forced to adopt a new approach to increasing its declining circulation levels, the result of an economic recession as well as competition from the Internet and other media. The newspaper, through its newly created sales and marketing unit, implemented a re-engineering of its ditribution network. Expected results include a higher standard for delivery and customer service, pre-6:00 am service and better customer relations.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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For the common good
Article Abstract:
The New Zealand Herald used the popularity of the Commonwealth Games to attract young readers and with the 1998 games, it distributed direct mails and posters to 423 schools in Aucland, New Zealand. With the direct mailer, which promoted the editorial department's planned coverage of the games, and the 45cm by 60cm posters, The New Zealand Herald sold 19,489 copies, exceeding its target of selling 5,000 newspapers during the games.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1998
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