Great reputations: a PR disaster could cost your corporation dearly

Article Abstract:

Protecting the reputation of a company has become a major business issue given the increasing influence of mass media over investors and consumers. Media coverage of attacks from human rights or environmental non-governmental organizations can endanger the survival of a company and may even cause its collapse. A recent report from the Royal Society for the Encouragement of Arts, Manufactures and Commerce emphasizes the significance of reputation management in ensuring the success of the company of the 21st century. It cites a number of external variables determining a business organization's license to operate, including industry reputation, public opinion, the media and pressure groups. The PR campaigns of highly criticized companies such as Shell, Nestle and Unilever are discussed.

Public Affairs, Business enterprises, Corporate image, Public relations

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Future fantastic?

Article Abstract:

Issues discussed concern the impact of technological innovations on the work environment of accountants. Topics addressed include globalization, and the need for accountants with technological skills and the ability to work in a changing environment.

United States, Social aspects, Innovations, Work environment, Accountants, Organizational change

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The anti-fraud fraternity

Article Abstract:

Fraud at company level will be throughly investigated by forensic accountants employed by the newly established Partners against Crime scheme, set up jointly by the UK police and CBI.

Business, Accounting and auditing, Accounting, Practice, Fraud investigation

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