Hensley marches to b-to-b beat
Article Abstract:
Cincinnati, OH-based Hensley Segal Inc. won the 'Business Marketing' periodical Advertising Agency of the Year award. The 22-employee company offers public relations, trade show, collateral marketing, media buying, direct marketing and new media services. The agency, which was formed by Richard A. Segal, Thomas Rentschler and Michael Hensley in 1991, handles accounts for several Fortune 500 companies. Officials attribute the agency's success to niche marketing strategies.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Cable finally 'arrives.' (advertising on cable television)
Article Abstract:
The increasing audience of cable television makes it an attractive venue for advertisers, and this was seen in increases in advertising revenue for cable television companies. Advertising on cable is more advantageous in many ways because it is cheaper and allows for pinpoint marketing to specific targets. However, cable television does not have the reach of the networks and increasing advertising rates have dampened the attraction of cable.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Hot shop: 'Fales-safe' approach to advertising, telemarketing
Article Abstract:
Response Ability Marketing (RAM), Norwalk, OH, is a telemarketing and advertising agency run by David and Patricia Fales, which started up in 1986. It has a turnover of just over 1 million dollars a year, and does not aim to become large, but is re-assessing where it should focus its skills on a continuing basis, to meet changing market trends as it becomes increasingly successful.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A regression approach to conceptualizing and analyzing marketing transactions. A social cognition model of consumer problem recognition
- Abstracts: Computers of all sizes propel sales force automation. Online market info vendors multiply. Mega-trend in the works: info tech marketers respond to rise in outsourcing activity
- Abstracts: The effects of armrests and high seat heights on lower-limb joint load and muscular activity during sitting and rising
- Abstracts: The softly spoken radical with energy to burn. Low profile player in a high profile game. The wild side of accountancy
- Abstracts: PennWell marches ahead with agressive global expansion. Family feud still simmers at PennWell. PennWell Publishing chairman Philip Lauinger ousted in family feud