Heterogeneity in the likelihood of market advisory service use by U.S. crop producers

Article Abstract:

An analysis of a unique data set of 1,400 U.S. crop producers using a mixture-modeling framework shows that the likelihood of Marketing Advisory Services (MAS) use is, among others, driven by the perceived performance of MAS in terms of return and risk reduction, the match between the MAS and the crop producers' marketing philosophy, and the interaction between them. The influence of these factors on crop producers' MAS usage is not homogeneous across crop producers.

Analysis, Marketing cooperatives, Marketing boards

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Farmer-owned brands?

Article Abstract:

The economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture are made and four case studies based on successful efforts in this area in the European Union and the United States are presented. The case studies show that the brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand.

Farm corporations

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National brands and store brands: Competition through public quality labels

Article Abstract:

A study of one aspect of the proliferation of quality labels in the agro-food sector that is the coexistence of two signs on one same product and its consequences on the value of each sign is conducted. Results suggest that the value of a sign decreases when it is combined with another one on the same product.

United Kingdom, Forecasts, trends, outlooks, France, Market share, Forecasts and trends, Market trend/market analysis, Company market share, Private labeling, Private label products, Statistical data

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