How 2 card companies solved production woes

Article Abstract:

Optimum Group senior sales VP Rod Taylor came up with the novel idea of using a miniature race car as the container for Valvoline Co.'s 100th anniversary commemorative trading cards. However, a big problem arose when all the producers Taylor contacted said that it was impossible to produce a miniature NASCAR racer out of tin. Fortunately, Rockford, IL-based J.L. Clark Manufacturing Co. was willing to try the idea and it managed to come up with a very impressive product.

Printing, Commercial Printing, Sheet Metal Work Manufacturing, Sheet metalwork, Management, Printing industry, Metal products industry, Metalworking industry, Sheet metal work, Optimum Group Inc., J.L. Clark Manufacturing Co.

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Volvo keeps on truckin'

Article Abstract:

Volvo Trucks North America Inc has gained two points in market share since Jan 1998 to hold an 11% share of the heavy-duty truck category. Its market share equals that of rival Mack Trucks Inc. Volvo hopes to make its name synonymous with its high-end, luxury, heavy duty trucks and is clearly making progress in this objective with the help of an offbeat Superbowl advertising campaign promotion that has continued to attract new customers.

Motor vehicles and car bodies, Heavy Duty Truck Manufacturing, Trucks, Heavy Duty, Truck industry, Volvo Trucks North America Inc., Market share, Heavy duty trucks

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CMP expands IT base with McGraw-Hill buy

Article Abstract:

CMP Media has expanded its information technology base with the $28.6-million acquisition of five McGraw-Hill Inc publications including Byte, Data Communications, LAN Times, tele.com and NSTL. CMP is reportedly folding Byte into its Windows Magazine. The deal will enable CMP to fill the gaps in its communication and computing publications lineup and is expected to give the firm the undisputed leadership in the enterprise market.

PRINTING AND PUBLISHING, Printing & Publishing, Publishing industry, Mergers, acquisitions and divestments, MHP, The McGraw-Hill Companies Inc. (New York, New York), CMP Media L.L.C., Byte (Periodical)

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