How Memphis plugged into distribution: nationwide ad campaign fighting 'backwater' image cited in creating more than 60,000 jobs
Article Abstract:
Memphis, TN, has become 'America's Distribution Center' through its aggressive marketing campaign. With the combined efforts of the Memphis Area Chamber of Commerce, Walker & Assoc. Advertising, and the city's distribution sector, Memphis was able to shake its image as a 'decaying, backwater, Mississippi River town' and to promote its numerous business opportunities. Since 1993, the city has been able to attract 55 distribution operations that now occupy over seven million feet of warehouse space.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Air cargo carriers fight for global dominance; latest package delivery battles focus on Asian, European markets
Article Abstract:
The leading air cargo carriers are locked in a tight battle for market supremacy in Asia and Europe. Federal Express Corp., Australia-based TNT Express and DHL Express International have all launched competitive service packages to attract international clientele. The three are successful on the homefront but are encountering some problems overseas. Federal Express has found itself in the center of the Japan-US trade war while DHL does not have enough resources to beef up its international clout.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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DHL taps AT&T for delivery option
Article Abstract:
DHL Worldwide Express has adopted AT&T Corp.'s VoiceShip, a product that allows customers to send personalized voice mail. This delivery service option can be used as a marketing device to strengthen a sales pitch or competitive bid. It is charged at $5 for domestic shipment and $14 for US shipments to the UK, Hong Kong, Singapore, Australia, Canada, New Zealand and the Philippines.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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