How to find the best inbound links

Article Abstract:

Inbound links to Internet Web sites are a way of building an audience. The best way for marketers to generate and maintain inbound links to their sites is to remember that the differences in their particular site listing from one search engine to another are negligible as all are inbound links that point visitors to the site. The power of any inbound link is based on the interests of people who see that link. However, inbound links on search engines such as Yahoo that may have thousands of sites in one category should impel marketers to explore building inbound links in other, targeted sites.

On-Line Information Services, Videotex & Teletext, Methods, Internet, Column, Information services, Internet/Web advertising, Internet advertising

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Don't be a sneak: make sure your e-mail subscribers really want to hear from you

Article Abstract:

Several marketers are using the Internet to send unwanted or unsolicited electronic mail to target customers. One popular example of electronic mail being abused by marketers is the opt-in mail, usually sent to individuals who did not request it in the first place. Other forms of electronic mail have hidden messages that automatically sign up users to receive weekly mail without their knowledge. Marketers must be responsible in sending opt-in electronic mail to subscribers to maintain a good reputation.

Electronic Mail Services, Advertising Management-Electronic Media, Electronic mail systems, Email, Electronic marketing

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