'I'd like a crab claw to go.' (home delivery of restaurant food)
Article Abstract:
The home delivery of restaurant food is no longer limited to pizza. Now there is Takeout Taxi and Ho-Lee-Chow Inc. Takeout Taxi, which operates in the Northeast and will open 75 more franchises in 1992, takes food made by local restaurants and home delivers it. Ho-Lee-Chow, which has 203 franchisees and aspires to go national, is a Chinese fast-food restaurant chain. About 80% of its business is home delivery, with the rest take-out. A Roper Organization survey shows that home-delivered and take-out meals are regularly eaten by 60% of Americans, a 13% increase from five years ago.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Selling chili at the airport
Article Abstract:
Airports, the site of about $3 billion in purchases annually, have become a lucrative marketing tool for regional cuisine. Gold Star Chili Inc has opened up airport restaurants to get brand recognition and sell its grocery-store products without making costly buys of supermarket space. The Grove sells dried fruit and nuts at airports. By turning its air-traveler contacts into a list, the company has developed a thriving mail-order business. Nathan's Famous Inc garners inquires for franchises and recognition for its store brand from the hot dogs it sells at airports.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Dairy Queen gets a face-lift
Article Abstract:
International Dairy Queen Inc (DQ) is concluding, in the summer of 1992, an ambitious IMAGE program - Improve Marketing and General Enhancement. DQ, a fast-food restaurant chain, sensed the need to improve its out-of-date restaurants in order to spark better marketing and greater sales. DQ's program has been a fantastic success. For 1988 through 1991, net income jumped to $28 million, an increase of 28%; net sales climbed to $222 million, an increase of 18%
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Comment about this article or add new information about this topic:
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