Intel powers Pentium push with wave of magazine

Article Abstract:

Intel, Santa Clara, California, started advertising its Pentium microcomputer chip 486, with a 4-page educational insert in PC Magazine, Byte, Business Week and InfoWorld in May 1993, with a view to encouraging consumers to bear the product in mind for upgrades. It usually places 2-page advertisements, but 4-pages allow more in-depth technical information to be included. The advertisement was produced by Dahlin Smith White, Salt Lake City, UT, advertising agent, and may be used in direct mail and elsewhere. Intel is keep the advertising low-key so that supply will not be exceeded by demand. Dell Computer announced a server computer and an upgrade incorporating the Pentium chip in May 1993, and plans further products in early 1994. Compaq Computer is also a prospective customer.

Semiconductors and related devices, Semiconductor industry, Product information, Product introduction, CPUs (Central processing units), Compaq Computer Corp., Intel Corp., Microprocessors, Advertising, Dell Inc., Intel Pentium (Microprocessor)

---

NEC's U.S. unit to call own marketing shots

Article Abstract:

The US subsidiary of Japan's largest computer company has been given a free hand to direct a $200 million integrated marketing campaign intended to enhance the company's image in North America. NEC Technologies Inc of Boxboro, MA, NEC Japan's affiliate, will increase its advertising spending by 15% to $32 million during the campaign. Most of the amount will go to vertical computer magazines. Previously, NEC's Tokyo headquarters draws up all marketing and product guidelines for the conglomerate.

Planning, Computer industry, Marketing, Marketing management, NEC Technologies Inc.

---

Similar abstracts:

• Abstracts: Intel's next aim: pull IBM's ailing PC unit 'inside'. Dell opens the advertising and promotion floodgates. Comeback-minded Compaq launches new products, ad campaign
• Abstracts: The presentation sensation. What's in a logo. Comdex: too big or just right?
• Abstracts: Positioning helps software maker measure up. Hewlett-Packard RISCs all, soars to no. 2 in workstations. Microsoft's marketing secret: intelligent risk and innovation, exec says
• Abstracts: IBM CEO keeps spotlight on customers. McCaw, AT&T engaged in plans for marketing matrimony. AT&T, McCaw to integrate channels in booming cellular market
• Abstracts: Borland, Microsoft touch off software marketing wars. Software evolves as 'thinking' tool

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.