It's time the industry cashed in on the advertising 'gold rush.'(video game industry does not spend much on advertising)(Column)

Article Abstract:

Companies are spending great deals of money on advertising in a lot of industries; however, in the video game industry, advertising spending is practically non-existent. The video game industry prefers to spend money on developing new games and products.

Column, Advertising

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A potential gem - that's Cosmic Smash

Article Abstract:

Sega is developing a game called Cosmic Smash, which is described as a squash game with "cosmic" elements. It is somewhat like an updated version of Break-Out. The game will be found at arcades, but also at things such as coffee shops and pubs.

Product development, Sega Entertainment Inc.

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A day in the life of: Trevor Waite

Article Abstract:

Trevor Waite is the Chief Engineer at Funland Trocadero and has been with the organization for 34 years. Funland Trocadero is an arcade in London's West End.

Management, Officials and employees, Game arcades, Amusement arcades, Waite, Trevor, Trocadero International Inc.

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