Kmart Corp
Article Abstract:
Kmart Corp will utilize a display system created by RTC Industries, as its feature merchandising unit at the 1999 POPAI show. The Kmart Video Games System fulfills Kmart's requirements of recapturing its preeminence in the video game department, and gaining versatility to conform to changing consumer preferences. The display unit reduces expense as it considers Kmart's existing fixturing systems, and while it is designed to accommodate any of the major video game hardware, it still retains Kmart's video game department identity regardless of which brands are featured. The interactive unit offers a high level of modularity, while signage can be easily substituted due to simple lift and drop header graphics.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Dickies concept shops placed in Kmart stores across the country
Article Abstract:
Kmart Corp has expanded its Dickies concept stores to 398 Kmart outlets throughout the US following its successful test in 98 shops. The Dickies concept stores enable Kmart to offer shoppers a wide range of work shirts, pants, jackets, denim and coveralls. Kmart's objective was to build incremental business through the addition of innovative branded workwear items to the traditional core Dickies line, including the double-knee work jeans and twill work pants, jackets, work shorts, and stone washed utility jeans.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Kmart solutions offers hundreds of new products and services via Internet
Article Abstract:
Kmart stores has launched a new form of 'power shopping' through a simple point-of-purchase system on in-store computers. This new, intranet-based, in-store, interactive marketing system called 'Kmart Solutions' enables shoppers to order hundreds of new products and services. The orders are delivered the following day. Kmart Solutions has been rolled out in 48 stores in Detroit, MI, and will be in place in 100 more stores nationwide by Dec 31, 1998.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The use of quality expectations to segment a service market. The determinants of perceived service quality and its relationship with satisfaction
- Abstracts: Should a firm with a reputation for outstanding service quality offer a service guarantee? Advances in the internal marketing concept: definition, synthesis and extension
- Abstracts: The state and the market, their functions and failures in the history of economic development thought. The day of the merchant: a comment on economic thought in a national order
- Abstracts: The Federal Deposit Insurance Corporation Improvement Act event in the bank commercial loan market. The determinants of foreign bank involvement in US banking markets
- Abstracts: The Association Between Bank Performance, Board Independence, and CEO Pay-Performance Sensitivity