Korbel celebrates 2000 all 1999

Article Abstract:

Korbel Champagne Cellers has launched a US-wide tour that features the world's biggest champagne bottle. The 'Millennium Practice Party Tour' will greet the new millennium with a toast book on which guests can inscribe their feelings, attitudes and expectations about the new century. The party will also feature touch-screen kiosks, which will register answers for a survey on what people believe the future hold for them.

Wineries, Effervescent Wines

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Factiva reshapes marketing for better lead generation

Article Abstract:

Factiva's, a Dow Jones and Reuters joint venture, marketing programs to align its sales strategically, thereby motivating sales people to effectively meet their sales goals and enhancing the lead generation system, are presented.

Information services, Information services industry, Factiva Inc.

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The differing roles of success drivers across sequential channels: an application to the motion picture industry

Article Abstract:

Empirical modeling of roles of various determinants in success of motion pictures across sequential distribution channels, based on principles of information economics and cognitive categorization, is described.

Germany, Marketing, Economics, Research and Development in the Social Sciences and Humanities, Methods, Models, Usage, Motion pictures, Movies, Information management, Information accessibility

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