Kostyra's Credo: Find the White Peas
Article Abstract:
Media planning and buying is focusing on targeted planning, innovation and creativity and efficient execution and guidance. Advertising expenditure must be used effectively and creatively in today's market. Media planning must enhance the impact of the advertisement. A strategic use of media can help advertising stand out among the clutter. Concentration strategies employ frequency for added impact. Celebrity endorsements are another strategy. Flexform ads help magazine ads stand out. Creativity is a must in today's media environment.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
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Income Security, Job Security, and Growth
Article Abstract:
The issue concerning income security systems and their effect on productivity and growth is explored. New technology is needed to increase productivity and stimulate growth. Expansion of public and private income security systems will hinder productivity and economic growth. Job security, when coupled with new technology, promises to increase productivity and growth. Increases similar to those taking place in Japan are not expected.
Publication Name: National Productivity Review
Subject: Business
ISSN: 0277-8556
Year: 1984
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What's your security I.Q? Take this exam and find out
Article Abstract:
A security quiz has been designed to help merchants test their knowledge in this area. The answers will printed in the following issue. You can receive an individual graded test score if you desire also.
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1982
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