L.A. Cameras: taking photo retailing to new extremes

Article Abstract:

Stunning is how people describe LA Cameras' store in Chambersburg, PA, which sells a variety of photographic supplies and digital imaging under the Kodak brand. The front half of the store is devoted to retail space with wood-grain display cases for cameras, film and gif items. The other half of the store is devoted to its computer graphics business, where vinyl banners and silk flags are printed. The company previously consisted of three separate stores before owner Larry Rife consolidated the stores into a single superstore under the Kodak Image Center Solutions program.

Pennsylvania, L.A. Cameras

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Ten ways to waste marketing dollars

Article Abstract:

Many companies actually waste thousands of marketing dollars every day. Some firms waste money by failing to create a solid marketing plan for the entire fiscal year. Many companies, regardless of size, invest funds in marketing only when sales begin to decline instead of engaging in consistent marketing. Another pitfall businesses ought to avoid is in harboring unrealistic expectations from a small marketing budget. Failure to conduct market research and poor advertising strategies are other typical causes of wasted marketing dollars.

Social procedures, Marketing Management

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Making sense of buyer behavior in a wired world

Article Abstract:

Successful selling may be undertaken by studying the influence of technology on buying behavior. For instance, buying decisions are taking longer than ever, which is mistaken for by sales people as a lack of interest on the part of buyers. On the other hand, technologies such as voice and e-mail have made it easier contacting customers but it has become increasingly difficult to connect with them. Customers will respond only to personalized messages that focus on their individual objectives.

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