Labour, political marketing and the 2005 election: a campaign of two halves
Article Abstract:
The election campaign of Labor Party and the Conservatives for the British General Election of 2005 is discussed. It is reported that the campaign witnessed sophistication of political marketing strategies.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Another false dawn? The Liberal Democrats 2005
Article Abstract:
The condition of the Liberal Democratic Party of United Kingdom during and after the 2005 United Kingdom General Election is examined. The examination is done from a political marketing perspective.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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The British General Election of 2005: a summary perspective
Article Abstract:
The results of the British General Election of 2005 are reviewed from a marketing viewpoint. It is reported that the campaign was blemished. But the election has confirmed important old truths.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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