Latest no-no: has direct become a dirty word?

Article Abstract:

Several direct marketing companies have changed their name to exclude the word 'direct' to clear the confusion it brings to clients and potential customers. Some marketing executives claim that the word 'direct' limits the actual services provided by their agencies. One executive, Stan Rapp of MRM WorldGroup, defined direct marketing as a way of selling directly and establishing relationships with customers. With this in mind, many marketing experts believe that direct marketing should be changed to relationship marketing so that people will not be confused.

Marketing, Names, Terminology

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Marketers turn to outsourcing; but many remain cautious about giving their most sensitive work to outsiders

Article Abstract:

Companies, which have turned to outsourcing work for non-professional work such as janitorial or secretarial services, have included other tasks in their search for ways to cut costs. More businesses are leasing workers to supplement jobs from the board of directors down to the law and marketing departments. Consequently, marketing departments are being reduced and jobs are being eliminated to be replaced by outsourced workers. Small businesses are also turning to outsourcing to supplement their small marketing departments.

Employee Recruitment, Management, Recruiting, Outsourcing

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Executives speak out on direct mail, telemarketing

Article Abstract:

IDM Depth Research conducted telephone surveys of technology marketing executives and found that most preferred direct mail marketing techniques. Less than 30% preferred telemarketing, saying that the method often led to poor customer relations. Almost all survey participants had a negative view of telemarketing, and suggested that telemarketing firms should enhance their customer focus and employ non-aggressive tactics to generate sales.

Research, Telemarketing

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