Let your customers design your Website
Article Abstract:
Website analysis programs help determine the effectiveness of Web sites as marketing tools for photo shops. These software are better than counter buttons, which merely tally the number of people touching down on a page, in delving into the behavior of online users. For instance, Website analysis reveals that majority of users visit an informational site containing a collection of articles on how to select lens filters. Through these data, photo shops can start linking with other third-party sites that will result in more Web traffic.
Publication Name: Photo Marketing
Subject: Business
ISSN: 0031-8531
Year: 2000
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Wal-Mart
Article Abstract:
Wal-Mart Stores Inc's Photo Centers offer Advanced Photo System (APS) film processing to accommodate customer demand for onsite processing. The chain retailer of cameras and accessories began to test onsite processing in 1984. It launched the service with only two photo centers which are expected to exceed 2,000 in the year 2000. Photo Operations VP Dave Rogers believes that the secret of the photo operation's success lies in its ability to satisfy customers.
Publication Name: Photo Marketing
Subject: Business
ISSN: 0031-8531
Year: 2000
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Shutterbug stresses merchandise and all-round service
Article Abstract:
Shutterbug Camera Shops, based in Santa Rosa, CA, gives emphasis on merchandise and all-round quality service to satisfy the needs of its customers. The three-location company, which has an annual sales of almost $4 million, makes sure signs that identify all sales departments are seen by customers. Its camera displays are arranged by price range instead of the name of manufacturers. This is helping salespeople find the model customers are asking for.
Publication Name: Photo Marketing
Subject: Business
ISSN: 0031-8531
Year: 1999
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