How do you want your industry news?

Article Abstract:

Trade publishers should not be concerned about intranets as a means of providing industry news to business readers. BellSouth planned to make intranet distributions of trade magazine's news content but dismissed the idea for several reasons. Aside from consuming productive company time, intranets place employees at a competitive advantage by not informing them of their competitor's moves. Moreover, trade publishing has already been quite indispensable and it would bother executives if they are denied their weekly and monthly business magazine subscriptions.

Usage, Column, Technology application, Intranets, Business journalism

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Web sites could profit from traditional ads

Article Abstract:

Some advertisers are not relying on traditional media to maximize the benefits of World Wide Web sites. Despite the proven effectiveness of traditional advertising, companies rarely use this approach to attract consumers. Instead, they resort to free media and public relations to promote their Web sites. This trend can be attributed to the non-commercial origin of the Internet. With the boom in electronic commerce, however, traditional advertising on the Web is expected to reach its full potential.

Advertising Management, Advertising Management-Electronic Media, Management, Web sites (World Wide Web), Web sites, Advertising, Marketing management, Internet/Web advertising, Internet advertising, Electronic marketing

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The next big thing: some peace and quiet

Article Abstract:

'Internet time' is an old joke which arose because of the ultra-rapid pace of Internet-oriented technological innovations that made it impossible for any user to plan their activities beyond a six-week period. A writer has noted that the pace of Internet time is decelerating, with many companies working to enhance or improve existing technologies and no firm announcing the imminent arrival of a radical technological breakthrough.

Innovations, Internet, Technological innovations

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