Licensing is the name of the pre-selling game
Article Abstract:
Video games based on film and TV characters draw mixed reviews. The licenses are costly and the expense is passed on to the consumer. Identification with licensed properties doesn't always determine success of video games, and manufacturers are proceeding with caution.
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1983
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Bell PhoneCenters find new home at Indianapolis Sears
Article Abstract:
AT and T and Sears have joined together to sell telephones. This is being done by locating the Bell PhoneCenters in the Sears stores. After a couple of days 12 phone sets had been sold to walk-in, impulse buyers.
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1982
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Software shake-out, better games, cheaper computers predicted
Article Abstract:
Some manufacturers give their predictions on video games. Some believe the market will become overloaded, while others believe there is no end to the market.
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1982
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