Managing your web developer: if styles don't mesh, technology can't save you
Article Abstract:
An important factor influencing the effectiveness of websites as business-to-business advertising tools is the quality of the relationship between marketers and website developers. Intense and frequent corporate culture clashes between marketers and developers will result in websites that do not accurately present the services and products of the marketer. Marketers should clearly communicate what their websites should present while developers should also communicate the limitations of website technology.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Firm fits businesses to online
Article Abstract:
SpaceWorks Inc. is a two-year-old, Rockville, MD-based firm which is rapidly gaining a reputation for the customized interactive communications systems it provides for business customers. SpaceWorks has already signed up clients such as WordPerfect Corp., Gateway 2000 Inc. and Merisel Inc., who were all attracted to the company's unique business focus. SpaceWorks is led by Pres. Bruce J. Block, an information systems specialist who used to work for Booz Allen and Hamilton.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Marketers take aim at rejuvenating their Net wares
Article Abstract:
Early World Wide Web marketers often discover that their existing websites are outdated. The common complaints against older websites include poor navigational capabilities and unappealing information. The growing discontent over earlier websites has presented a major boom to website developers. Aside from offering website redesign services, these developers also carry the latest website hardware and software that promises to enhance navigation.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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