Market valuation models of the effect of advertising and promotional spending: A review and Meta-Analysis
Article Abstract:
A analytical review and meta-analysis of various models that estimate the effect of advertising and promotional expenditure on the firm's market value is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Forecasts, trends, outlooks, Marketing procedures, Financial management, Venture Analysis, Forecasts and trends, Marketing, Market trend/market analysis, Business enterprises, Company marketing practices, Investor relations, Meta-analysis
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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Research traditions and patterns in marketing scholarship
Article Abstract:
Research methods frequented in consumer behaviour, advertising and sales management research, are reviewed.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Science & research, Sales Management, Consumer Behavior, Research, Advertising, Consumer behaviour
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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A look to the future of JAMS: three years out, thirty years out...
Article Abstract:
The history and future of the Journal of the Academy of Marketing Science are discussed.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
Management dynamics, Scholarly periodicals, Management, History, Periodical publishing, Company business management, Marketing literature, Business magazines, Journal of the Academy of Marketing Science (Periodical)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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Subjects list: United States
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