Marketers grow gloomy about economy

Article Abstract:

Results of the poll on the nation's economy conducted by Leo J. Shapiro & Associates show that 59% of 100 business marketers believed that the nation's economy is undergoing a recession with 39% choosing a 'mild recession' and 20% choosing a 'deep recession.' The US economy will not recover completely until 1994 according to 41% of the respondents while 16% choose 1995 as the date of full recovery. The Shapiro & Associates poll results is similar to the economic predictions of the Senior economic advisers of the Business Council.

Beliefs, opinions and attitudes, United States economic conditions

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Just do it

Article Abstract:

A survey conducted among 102 marketing executives belonging to computer, information technology (IT) and non-IT companies revealsthat age, gender and educational degree exert no significant effect on job performance. The study also indicated that marketing executives in computer companies, mostly women, tend to be younger and have shorter employment spans. Moreover, women's corporate titles were found to be indicative of function, while men's titles signify their level of power in the company.

Demographic aspects, Executives

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Saying 'no': voters turned off by negative ads, top marketers contend

Article Abstract:

Asurvey of top marketing executives showed that negative advertising will most likely be a part of Pres George Bush's campaign while fewer respondents believe that Gov Bill Clinton will resort to such practice. About 22% of the respondents believe that negative advertising is very effective while 48% say it is somewhat effective in helping politicians win elections although the same group contend that the 1992 presidential elections will not be significantly affected by this tactic.

Political activity, Presidential candidates, Political advertising, Campaign management

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