Marketers push self-reg to counter kid obesity claims
Article Abstract:
The Grocery Manufacturers of America have formed an alliance to regulate themselves with regard to marketing. The new alliance formed is called the Alliance for American Advertising.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Baseball takes hit for steroid scandal
Article Abstract:
When 7% of Major League BaseballEs players tested positive for steroids, it triggered an outrage amongst the millions of fans and an adverse publicity for the game and the players.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Small firms see leadership role as high-tech PR market sizzles
Article Abstract:
The benefits to small firms in taking up leadership role in a market, where high-tech public relations business is witnessing growth, is discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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- Abstracts: Xerox counts on big bucks from small businesses. HP conquers channels with speed. How IBM attacked hot printer area
- Abstracts: Clinical researchers embrace PR to 'discover' volunteers. PR firms grapple with medical expenses. Aging population, advanced treatments fuel healthcare biz
- Abstracts: PR weighs in to defend clients against obesity rap. APRs win at PRSA; may move. Review of 2002
- Abstracts: Health savings accounts can help public relations firms. Financial fitness needed to prepare for sale of PR firm