Marketers try banners to capture b-to-b target
Article Abstract:
Several business-to-business advertisers are utilizing Web banners as alternatives for their marketing needs. However, they should address two issues to make banner advertising more effective including the proper use of rich media tools and discovery of the best placement for the banners. Advertisers are advised to make banner advertising an experience for the user instead of just a message. The use of the HTML markup language format is also recommended for more strategy options.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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How to make the most of site traffic reports
Article Abstract:
Companies that have websites within the World Wide Web can use that network's built website reporting capabilities to enhance the effectiveness of their business-to-business advertising. Aside from showing which websites are popular, website reporting allows marketers to identify new targets. In analyzing website reports, marketers should consider the number of visits, number of pages viewed and requested, country of origin, time spent on a page and number of visitors.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Many paths find their way to the World Wide Web
Article Abstract:
The World Wide Web presents numerous potential business opportunities to business-to-business marketers. However, each marketer must develop its own method of planning, implementing and evaluating its presence in the online information service. Some companies may depend heavily on research and planning before launching their online services. Others may discover that existing corporate goals must first be revised to capitalize on the potentials of the World Wide Web.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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