Media Strategies for the Information Age

Article Abstract:

Information technology is available for industrial marketing media planners. These media planners help dictate the communication trends in business-to-business marketing. There now exists a powerful business information press. The readership of the business information press is specifically targeted. Business receives sales support from the information press. Strategies of communications programs in industrial marketing and advertising include: recognition of the importance of advertising, recognition of audience characteristics and a new definition of corporate image relative to high technology.

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Videotex Part Three: Who Wants It, for What and Why?

Article Abstract:

Videotex and teletext are being explored as potential advertising media. The audience and the advertising cost for the electronic media are still unknowns. Teletext delivered as a broadcast service would have a larger market penetration than if delivered through cable. The target audience for videotex and teletext is an affluent market. Videotex must be sold to consumers. Studies show that consumer demand exists for both electronic media.

Innovations, Advertising

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AT&T's Decoder To Spirit Videotex

Article Abstract:

AT&T Consumer Products has introduced the Personal Computer NAPLPS Decoder which will be available by spring 1985 for the consumer. This will enable AT&T and other personal computers to receive and display videotex frames encoded with North American Presentation Level Protocol. The single unit price is $600 for the software decoder and video display adapter.

Computer industry, Software, Software engineering, Computer peripherals, Telecommunications, Hardware, Computer graphics, Communications Technology, Computer Design, Videotex, Personal Computer NAPLPS Decoder

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