Retailers Dress for Success

Article Abstract:

Both Sears Roebuck & Co. and J.C. Penney Co. Inc. have begun massive campaigns to upgrade their stores' appearance. During the 1970s when most other department store chains were upgrading, Sears and Penneys just watched the action. Now that the other chains have shown much improved sales growth in the last five years, the two chains have decided to try it themselves. The big question to ask is whether they have waited too long to get back into the competition. Penney's strategy now is basically upgrading its stores as well as the quality of its merchandise, thus risking the possibility of losing some of its customers. Sears is trying to upgrade appearances, not by increased prices, but by presenting goods in a more logical, attractive setting.

Innovations, Retail industry, Retail trade, Advertising

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Made in America

Article Abstract:

American companies have learned how to adjust their marketing strategies for successful export in the Japanese market. The Japanese market does not accept the American style of hard sell advertising. The product and the marketing must adapt to the Japanese culture. Most stores are small, requiring a wholesaler to distribute goods several times during a week. Market penetration is achieved when American countries form joint ventures with Japanese firms. American advertising agencies have also formed joint ventures with Japanese advertising agencies for effective advertising impact.

Planning, Japan, Marketing

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