Medium sweet

Article Abstract:

Glynwed International is transforming itself from a UK dominated metals group into an international business encompassing higher value added engineering activities. Metalrax has seen consistent profit growth in the engineering sector and has made high levels of internal capital investment in its precision components, housewares and storage divisions. Pressac has around 80% of sales overseas. Its outlook continues to look good for the next five years due to the rate of growth in electronic components in automotive sub-systems.

Management, Glynwed International PLC, Metalrax Group PLC, Pressac Holdings PLC

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Radio: A Perfect Medium for Black Consumer Market

Article Abstract:

Advertisers have learned that the black market is a viable one and should be approached on a segmented basis. Radio is an excellent medium with which to reach the black market. Blacks compose a major share of the radio audience. Radio offers a cost efficient means of advertising. Measuring techniques support the evidence of a large black radio audience.

Advertising, African Americans

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Chiselling Out Consumer Profiles

Article Abstract:

With regional target marketing in mind, Ogilvy and Mather has designed a descriptive analytical system capable of describing various target groups. The agency has applied the system to the study of brand data. Product and product category variations will be best described by the analytical system.

Evaluation, Marketing, Brand choice, Consumers

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