Microsoft's campaign takes No. 1; IBM a close No. 2 among ad agencies

Article Abstract:

IntelliQuest Inc. recently surveyed technology advertising agency experts to identify the high technology companies with the best advertising campaigns. Microsoft Corp. was ranked No. 1 for its advertising that goes beyond the clutter of 'tec and spec advertising' and that appeals to all types of audiences. IBM Corp. landed at the No. 2 spot for its witty advertising that is intended to convey the message that the company is 'fun to do business with.' Following in third and fourth places were Compaq Computer Corp. and Intel Corp., respectively.

Prepackaged software, Computer Software, Computers, Software Publishers, Electronic Computer Manufacturing, Evaluation, High technology industry, Computer software industry, Software industry, Software, Compaq Computer Corp., CPQ, Microsoft Corp., INTC, International Business Machines Corp., IBM, Advertising, MSFT, Advertising campaigns

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Integrated campaigns win, place and show in the '92 Sawyer Award competition; HP, Intel and Georgia-Pacific tap multiple mediums in winning efforts

Article Abstract:

Winners of the 9th annual Sawyer Award have displayed a facility to use multiple mediums in their marketing campaigns. Among the six winners of the prestigious marketing award are Hewlett-Packard, Intel Corp, Georgia-Pacific, W.W. Grainger and Iggesund Paperboard. The winners have successfully conducted marketing communication campaigns, which mix various elements of print, television, radio and direct mail.

Semiconductors and related devices, Computer peripheral equipment, not elsewhere classified, Commercial nonphysical research, Sawmills and planing mills, general, Industrial machinery and equipment, Hardwood veneer and plywood, Warm air heating & air-conditioning, Achievements and awards, Hewlett-Packard Co., Georgia-Pacific Corp., Marketing industry, W.W. Grainger Inc., Iggesund Paperboard Ltd.

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Down-in-the-mouth computer marketers pine for 'first 100 days.' (Presidential Exit Poll)

Article Abstract:

A survey on the anticipated economic impact of Pres Bill Clinton's first 100 days in office was done among computer and business marketers. About 60% of computer marketers and 41.3% of business marketers surveyed believe that Clinton will have a positive impact on the economy. Results also showed that 41.2% of computer marketers and only 20% of business marketers said that the economy is in deep recession.

Business services, not elsewhere classified, Political aspects, Surveys, United States economic conditions, Business enterprises, Recessions

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