Miller Brewing offers route truck display
Article Abstract:
Miller Brewing is offering retailers an eye-catching display created by Paul Flum Ideas Inc of St Louis, MO. The Miller Brewing Route Truck display has become popular among retailers as a dealer-loader because of its ability to establish instant brand awareness. It comes in three versions, namely, Miller Genuine Draft, Miller Lite and Icehouse. The units can be used as a single-serve-only display or as a cross merchandiser for singles and take home products. The display can easily be moved to different locations.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Budweiser runs millennium promotion
Article Abstract:
Budweiser is launching a commemorative millennium packaging promotion which will feature limited-edition graphics on two billion bottles and cans of beer. The campaign will also include limited editions of the Budweiser magnum bottle, a black glass container containing 46 oz of Budweiser, which will be part of a gift set that contains four pilsner glasses. Television and radio advertising will provide marketing support for the promotion.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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Miller Genuine Draft Jet Tour Sweepstakes
Article Abstract:
Miller Brewing Co's Genuine Draft beer is giving music fans the chance to party like rockstars, via private jet through the company's promotion called, 'The Miller Genuine Draft (MGD) Jet Tour.' Consumers have the chance to win by removing the neck label from their MGD or MGD Light bottles. The winner of the Grand Prize trip will be announced on the MGD.com web site.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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