New Levi's shops target youth market
Article Abstract:
The new Levi's Shop at Canal Jean Co encompasses three different product departments, including women's, 501's and men's jeans. The store's Indigo Gallery uses rotating exhibits from upcoming artists and serves as the outlet's main area, while the 501 Gallery combines modern-age format with an old-west theme. In addition, the Women's Red Tab shop features photos of everyday women instead of fashion models, while the Men's Red Tab shop features Levi's jeans that have been dipped in resin and hung from red spikes. The 13,595-sq-ft outlet, which conforms to the brand's efforts to appeal to the 15-25 year-old market, uses interactive components from Dennis Interactive and fixtures from Mobius Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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David Peyser Sportswear weatherproof garment Rack Topper
Article Abstract:
David Peyser Sportswear is utilizing a display unit made by Heritage Frame & Glass Creations, to feature four seasonal sales pictures while depicting the Weatherproof Garments section in high-end stores. Made of furniture grade plywood with clear acrylic window inserts and a chromed steel base, the Weatherproof Rack Topper encompasses the weather proof logo that was stamped in gold foil above the front and rear display panels. The display unit fulfilled David Peyser Sportswear's requirements for providing graphic areas and information on the high-tech fabrics used in their clothing range.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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