New, easy-to-read format promoted to all customers
Article Abstract:
Community newspaper Times Herald-Record of Middletwon, NY, started a new marketing campaign that focused on making readers aware of redesigns done on the newspaper. The changes gave the Time Herald-Record an easy-to-read format, which the campaign touted as leading to a better and more informative newspaper. Through in-newspaper advertising, brochures, outdoor billboards and the newspaper's Total Market Coverage, Time Herald was able to inform readers about format changes before they were implemented on Jun 29, 1999.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Environmental NIE campaign emphasises Recycles Week
Article Abstract:
The St Louis Post-Dispatch started the 'Reclaim Our Resources' campaign to create a new NIE program that harks back to its recycling guide while increasing incremental orders at the same time. The program was promoted by the staff through back-to-school mailing, in-newspaper ads and direct telephone marketing to paid NIE subscribers. There was an 82% increase in orders as a result of the program, reaching a maximum of 122,557 copies during the Recycles Week.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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