New service development: a network perspective
Article Abstract:
The article conceptually integrates new service development with network innovation processes, drawing from research on industrial networks. The approach is applied to financial services as an illustration.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
General services, Computer networks, Usage, Technology application, Company systems management, Information management, Customer service, Information networks, Support services
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
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A research agenda for investigation of product innovation in the financial services sector
Article Abstract:
A study setting the sequence of research for developing new products or services in financial services sector is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
United Kingdom
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Understanding (customer-based) brand equity in financial services
Article Abstract:
The role of customer-based brand equity in financial services in fueling customer satisfaction is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Europe, Marketing procedures, Analysis, Customer satisfaction, Customer relations, Brand equity
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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Subjects list: Management, Financial services industry, Financial services, Company business management, Company service development, Service development
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